August 6, 2010

Happy Belated National Underwear Day

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Happy underwear day!

It appears that Wednesday was National Underwear Day, as decreed by the underwear company Freshpair.

“Underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day.” says Freshpair president Michael Kleinmann. That’s what the holiday is all about.

We’re completely in accord with this — that is, for when we choose to wear underwear at all. But in the spirit of the holiday, we give you one of our own, dressed in nothing but hers:

National Underwear Day

Like the undies? They’re from Panty by Post, a company that sends you — or anyone of your choice — a pair of panties every month.

We had the chance to speak to co-owner Lori Sholzberg about this fascinating idea of receiving lingerie in the mail and here’s what she had to tell us:

How did you come up with this company concept of sending lingerie to a lover?

After numerous trips to France, my business partner Natalie [Grunberg], spent many hours sipping cafes watching the beautiful French people walk by. She especially noticed how regardless of shape, size or age, the French women seemed to carry themselves with style, grace and air of confidence that could not be compared with to North America.

She started thinking that this must stem from inner sexiness; more so, that their outerwear begins with their underwear! It’s no secret that beautiful lingerie is inherent to the French culture, and the idea behind Panty by Post was realized when she decided that we need to bring a little piece of pretty elegance back and then spread it to the rest of the world in a budget-friendly, nostalgic and exciting way. Natalie pitched her idea to me via e-mail from France and before she even boarded the plane back home, we were already making the postman blush with our idea!

Are your clients mostly men or women?

After 18 months of operation, our clientele is almost evenly divided between men and women. Moreover, our age range has expanded from early twenties all the way up to women in their 60s.

You can submit messages to be delivered with each piece — what’s the best message anyone has submitted?

This is a difficult question to answer! There have been so many that have made me smile and made me blush, but since this answer will be posted to the public I won’t choose the latter.

I have to say that one of my all time favorites was: “A reminder once a month that your radiance outshines the sun.”

Go forth and celebrate, readers. You’ve earned it — and according to Freshpair, the holiday is being expanded to include the entire month of August. That’s the cool thing about making up holidays — you can change them however you like.

Photos by Rath and Some.


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