March 19, 2010

Durex Ads: Um, WTF?

Advertising, Culture 1 Comment

Advertising commentators are all about this Durex ad campaign by the German designer Andrej Krahne, but we here at Sex and the 405 have a question: why is the woman made up of shiny happy words while the man is made of neutral or negative ones?

We hate to get all Jezebel on this, but just what message is Durex sending? That women feel no exertion during sex and that they exert no judgment or wisdom? And what’s with the fruits? Fruits? Really?

Let us tell you something, Durex — no matter how much we love sucking dick, we’re not thinking “happy, happy, happy, happy, happy” while administering a blowjob. Sorry to break it to you.

Oh, and we’re still confused about those fruits.

Images from Durex, via Penn Olson.

AV Flox

Your humble editrix-in-command.

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  • http://semper-augustus.blogspot.com Semper

    I actually like this ad. The “fruits” on the woman are kind of weird, but I generally feel pretty happy if I’m deigning someone with a blowjob. I don’t think the words on the man are supposed to imply negativity or neutrality (with the exception of the first, which, to me, seems like a joke on the amount of effort required for him to fulfill that position). “Fatal error” and “overload” suggest that his circuits have shorted out from pleasure, while the woman rides/lies/kneels in a more relaxed, assertive, or pleasant way. But, that’s just my opinion.

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Sex and the 405 is what your newspaper would look like if it had a sex section.

Here you’ll find news about the latest research being conducted to figure out what drives desire, passion, and other sex habits; reviews of sex toys, porn and other sexy things; coverage of the latest sex-related news that have our mainstream media's panties up in a bunch; human interest pieces about sex and desire; interviews with people who love sex, or hate sex, or work in sex, or work to enable you to have better sex; opinion pieces that relate to sex and society; and the sex-related side of celebrity gossip. More...